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In the Beginning...

A childhood experience launches a business.

I grew up in a small town, where I felt like one of the luckiest kids around. My privilege was my parents’ hardware store, which sold everything an inquisitive boy could want: tools, batteries, fasteners of every kind, wire, paint and much more. Surrounded by this vast array of “lab supplies,” it was little wonder my older brother and I became engineers.

Remembering how much fun learning-by-doing was for me, I wanted to create a simple and safe way to let today’s kids share this joy. I began with something every student is familiar with – a book – and added a hands-on “tinkering” element.

In its first two years the KitBook picked up two national awards, and a study at the University of Tennessee showed its effectiveness in the classroom. Students, parents and teachers have all told us, “learning by doing is fun.” And when students enjoy science, they are more likely to consider careers in science, technology, engineering or mathematics (STEM).

By the way, we believe America is still a great place to manufacture products. That’s why we build them here and source every KitBook part possible from other American companies.

Ed Basconi

About Us

Two engineers, one goal: make learning fun by doing.
"Tell me and I forget. Teach me and I remember. Involve Me and I learn."
- Benjamin Franklin

Edamar was founded in 2005 by two engineers who wanted to build a company around hands-on learning. Ed Basconi and David Jones are life-long learners with a passion for making science fun and easy to understand.

Both Ed and David have held engineering, managerial and training positions at major US and international companies building electronic products. As fathers of three children each, both developers acknowledge and appreciate the honest feedback their children provided during development of the KitBook.